Creative Compass Campaign

The Creative Compass campaign aims to highlight the innovative approaches that have been piloted by the Partner organisations in Birmingham, to fulfil the objectives of The Last Mile programme, and to illustrate the legacy of investment within the city’s creative sector.

It celebrates the journeys that the beneficiaries and Partners have undertaken during the programme, and raises awareness of the important contribution made by The Last Mile, and the creative industries, to Birmingham’s economy through employment and improved quality of life.

The campaign has been developed and delivered by Audiences Central and Birmingham City Council’s Creative Development team.

The Creative Industries in Birmingham

  • Number of firms: 3,434
  • % of total firms: 10.7%
  • Number of jobs in the Creative Industries*: 28,195
  • % of Creative Industries* jobs in the total economy: 5.7%

* The Creative Industries consists of discrete sub-sectors.  For the
purposes of this analysis, these sub-sectors are: -
Advertising, Architecture, Arts and Antiques, Designer Fashion, Video, Film, and Photography, Music and the Visual and Performing Arts, Publishing, Software, Radio and Television.

Data obtained from the Making the Business Case: Baseline and Growth Study of the Creative Industries in Birmingham report, prepared for Birmingham City Council by the Centre for Urban and Regional Studies, University of Birmingham.