MADE (Midlands Architecture and the Designed Environment)

MADE (Midlands Architecture and the Designed Environment) logo

Deliverer of the MADE in Eastside initiative. 

MADE is the regional architecture centre for West Midlands with the aim to advocate for good design and to develop models of good practice in development contexts particularly in regard to regeneration and community engagement.

Made and Equal

MADE has developed a programme for Eastside which is making new connections between businesses, artists and communities through the EQUAL scheme, designed  for emerging artists. The scheme will enable artists to work with commercial developers in Eastside to learn skills, create business networks and find future work in development contexts.

made launch party image 

The learning programme includes work with the internationally renown German Landscape practice, Latz and Partner, who will mentor the artists.  Joe Holyoak Architect  & Urban Designer will be offering semimars in urban design. The learning process will culminte in a public exhibition across Eastside and a publication of the programme which will reflect their experience, and demonstrate that dynamic regeneration that is taking place in the industrial heart of Birmingham.

There are five artists working with developers and creative businesses in Eastside. These include, Knight Frank Land Valuers, Kinetic AIU Architects, Countryside Quintain Properties, Festival of Extreme Building and Birmingham City Council. Most of the artists were unemployed when they began the programme and 2 have found paid work whilst on the scheme with their host companies. Rob Colbourne, working with Birmingham City Council has been asked to develop a permanent light based art work as part of the lottery bid for the new eastside park as a consequence of the Equal programme.

‘Working with businesses and communities that are now driving Eastside’s renaissance, MADE has created employment and training opportunities for creative industries in Eastside so that the regeneration includes creative people at the outset. The Equal programme has enabled this to happen.’
Jayne Bradley Project Manager, MADE in Eastside artists placement scheme.