Clever Cherry

Clever Cherry logo

Developer of e-commerce platforms &

Having been involved in the entertainment business for more than twenty years, Ian Allen formed in 1999 to cater for the widening dynamics of the existing business. was set up to  specifically  service  the  growing online side of our entertainment  business and in doing so quickly became one of the leading web design companies in the U.K.

Our clients are varied and come from all genres of business. Whilst the list  includes names like Warner Music, Atlantic Records, The NHS and Birmingham City Council (to name a few), we also  have an equally important number of clients who are medium sized companies and sole traders.

Clever Cherry and Equal

The project began operation in 2005, with much of the year being dedicated to the development of the online music platform. The website, which demonstrated features including six radio streams, databases and resources for local artistes and businesses, and event listings, was officially launched for public use in September 2005.

Since its launch, has grown in an impressive fashion, attracting more hits and registered artistes every month, and evolving to accommodate and promote burgeoning new sectors of the musical landscape such as Asian music, for which a seventh dedicated radio stream was developed. By the end of 2006, the site was also secure in being Birmingham’s premier online music distribution service. There are over 600 bands registered and over 2000 individual artists within the system.

 Clever Cherry Allen

‘ has provided the musicians of Birmingham a platform to help them progress their careers in all aspects of the music business’.
Ian Allen, Clever Cherry